When the human habitat can provide more utility to a man who meets his expectations. The expectations are defined in all aspects of environmental، social، physical، economic situation and so on in residential places. If any of these desirable qualities are lacking in a person’s life، will affect both the perception and feeling of space and the level of satisfaction from quality of residential place. On the other hand nowadays more than half of the world’s populations live in urban areas. So the phenomenon of urbanization has become inevitable today. Therefore، we should always pay attention that civil society encompasses a wide range of the cultural – social and occupational groups. Each of these groups according to the type of insight and norms has different criteria for choosing a place to live and work. Therefore they have also different criteria about satisfaction of the city environmental quality. However in developing societies، attention to the demands of all the people is very difficult and Complex، so often is reliance only Specialist understanding of the qualities of the environment. But in this research we emphasize on the Environmental perception of citizen about urban environmental quality. So، this research، in order to improve environmental quality in urban residential places، trying to answer this question that what a priority criteria and indicators of environmental quality are in the urban residential place in Environmental perception of citizens. The target of this study is to determine urban quality of life in unplanned and planned areas and to study them. Bazar as an unplanned neighborhood in Saqez and Shahrak Daneshgah as planned neighborhood far to them.
Quality of urban environment is an aspect of quality of life that encompasses a sense of well being, comfort and satisfaction of people's from economic and social factors, environmental, physical and symbolic environment of their lives. In other words, environmental quality not only attention to supply the material needs of man's but also attention to provide and promote community capacity and social development which Also affect on their social behavior patterns. Cognitive – Psychological Perspective is current perspectives in urban environmental quality. This view from one side shows of the environment and human interactions over time and the other hand reveals the positive and negative factors that affected on the satisfaction rate and hurt sense of people from their environment lives. Two important variables include the perspective of cognitive psychology 1- Characteristics of environmental factors.2- Characteristics of Individual and personality.These two variables explain the quality of urban environment.
For the purpose of research، first of all، we express the concept of urban environmental quality and its component، then we develop the theoretical model for evaluating the level of residents'' satisfactory. The model is divided into four levels; each level evaluates benchmark of one component such as Environmental، Socio – cultural، Economic، Physical and Spatial criteria involve in the quality of the environment. In this regard، a questionnaire was designed according to the range of five-point Likert scale (1 < X < 5) to assess the quality of the urban environment. 363 Questionnaire based on the formula of Cochran is distributed between Citizens residing in Saqez residential place، and we were using analytical – descriptive method and AHP software in data analysis and to evaluate and rank components of environmental quality in the urban residential place.
To achieve this، first of all، we express the concept of urban environmental quality and its component، then we develop the theoretical model for evaluating the level of residents'' satisfactory. The model is divided into five levels; each level evaluates benchmark of one component such as Environmental، Socio – cultural، Economic، Physical and management criteria involve in the quality of the environment.
Results and Discussion
Model of assessment of environmental quality based on special –physical, social- cultural, economic, environmental, management- governance components in Hierarchical methods. Given the importance of determining factors, criteria, sub criteria and importance coefficients (points) options associated with each of the following criteria, in this part of the integration and combination of these factors, the final score for each of the quarters in relation to each of the main aspects and ultimately determine the quality of our environment.
Based on the results obtained from the model Network Based, The final weight of the clusters show that cluster environmental with 0.246 Wight, and special –physical with 0. 321 Wight have more deference according other components in neighborhoods Shahrak Daneshgah, and Economic cluster with 0.123, Have non- suitable situation with relative deference. Accordingly, by comparing results of clusters and nodes Priorities for solutions Favorable environment was found in the neighborhoods of the Saqez City.
According result, central neighborhood (Bazar) than marginal neighborhoods, not have more suitable and environmental sustainably. According index Shahrak Daneshgah with Wight Ideals 0.283 is in best situation and high environmental quality than other neighborhoods and Bazar with Wight Ideals 0.166 mark is in lowest level and environmental quality. Tend to live in Shahrak Daneshgah neighborhood with 90 percent of the residents are also planned, to have confirmed the utility.
The result confirmed the hypothesis that was about the better quality of life in planned neighborhood and showed that, AHP technique Shahrak Daneshgah has better quality of environment (0.383 score) rather than Bazar (with 0.166 score). Physical-spatial and environmental component with the obvious difference have special superiority in the Shahrak Daneshgah. The issues such as Economic and social -cultural of unplanned area (Bazar) have better situation than Shahrak Daneshgah. In general summary and conclusion، the results of Comparative evaluation between two neighborhoods of Saqez indicate that، the citizens of the Shahrak Daneshgah in the neighborhood of the city of Saqez in comparison with other areas of the city are more satisfied with the quality of any components of residential place and the formation of the physical-special fabric has great impact in this results.
In the framework of "cognitive - psychology perspective the rate of impact of indicators of the urban environmental quality in Shahrak Daneshgah, can be explained that: Among the factors examined in the neighborhood Shahrak Daneshgah, some indicators have more effect on mental impression created among the residents in relation to environmental quality of Shahrak Daneshgah. In other words, in viewpoint of people some of the indicators have more important than other indicators at different levels. In the process the individual peripheral perception of their neighborhood formed a mental image of the neighborhood, according to individual characteristics and environmental characteristics, mainly under the influence of some factors at different levels.